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Program - Zarządzanie Zaoczne Marketing Produktów Farmaceutycznych

 

MARKETING OF PHARMACEUTICAL PRODUCTS – PROGRAM CURRICULUM

 

 

Title of the course

No. of hours

1

Integrative psychological training

6

2

Fundamentals of pharmaceutical marketing

8

3

Budgeting with elements of finance

6

4

Drug clinical trials

6

5

Basics of pharmacology

8

6

Pharmaceutical medical information

6

7

Ethics in business

4

8

Pharmacoeconomics

4

9

Determinants of the purchase policy of pharmacies

4

10

Introduction to  microeconomics and macroeconomics

4

11

State drug policy

4

12

Modern methods of activity-based management in pharmacy

4

13

Leadership techniques for teamwork

4

14

Building customer loyalty in the pharmaceutical market

4

15

Simulation game - segmentation in the pharmaceutical market

6

16

Marketing research

8

17

Legal basis for the functioning of the pharmaceutical market

4

18

Marketing plan

24

19

Brand management

6

20

Distribution design and management

4

21

Negotiations

4

22

Integrated marketing communications

16

23

Public Relations in the pharmaceutical industry

6

24

Economic and organizational aspects of healthcare in Poland

4

25

Effective marketing department collaboration with other units

4

26

Organization and role of marketing department of the pharmaceutical company

4

27

Sales techniques

8

28

Pricing strategies in pharmaceutical marketing

4

29

Methodology of creation of a strategic plan

16

30

Sales management

14

31

Innovations in the pharmaceutical industry

4

32

Presentations and public appearances in business

6

 

Total

214

 

 

 

Kierownik studiów

dr hab. Monika Skorek, prof. UW
Skorek, prof. UW

Dyżury

Sem. zimowy 2022/23 - informacje w ogłoszeniach wykładowcy

Kontakt

Tel: 22/ 55 34 153 E-mail: [email protected]

Dziekanat studiów

Pokój: C108
Telefon: (22) 5534181
E-mail: [email protected]

Dni i godziny pracy sekretariatu
Poniedziałek – Piątek
w godz. 8.00-16.00

soboty 9.00-15.00 (w dni zjazdu), niedziele 9.00-12.00 (w dni zjazdu)
EFMD Global
EQUIS1
Uniwersytet Warszawski
PRME
Ceeman
HR Excellence in Research
Eduniversal ranking
Eduniversal
Ministerstwo Nauki
Polska Komisja Akredytacyjna

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tel.: +48 22 55 34 002, fax: +48 22 55 34 001
mail: [email protected]

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