MARKETING OF PHARMACEUTICAL PRODUCTS – PROGRAM CURRICULUM
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Title of the course |
No. of hours |
1 |
Integrative psychological training |
6 |
2 |
Fundamentals of pharmaceutical marketing |
8 |
3 |
Budgeting with elements of finance |
6 |
4 |
Drug clinical trials |
6 |
5 |
Basics of pharmacology |
8 |
6 |
Pharmaceutical medical information |
6 |
7 |
Ethics in business |
4 |
8 |
Pharmacoeconomics |
4 |
9 |
Determinants of the purchase policy of pharmacies |
4 |
10 |
Introduction to microeconomics and macroeconomics |
4 |
11 |
State drug policy |
4 |
12 |
Modern methods of activity-based management in pharmacy |
4 |
13 |
Leadership techniques for teamwork |
4 |
14 |
Building customer loyalty in the pharmaceutical market |
4 |
15 |
Simulation game - segmentation in the pharmaceutical market |
6 |
16 |
Marketing research |
8 |
17 |
Legal basis for the functioning of the pharmaceutical market |
4 |
18 |
Marketing plan |
24 |
19 |
Brand management |
6 |
20 |
Distribution design and management |
4 |
21 |
Negotiations |
4 |
22 |
Integrated marketing communications |
16 |
23 |
Public Relations in the pharmaceutical industry |
6 |
24 |
Economic and organizational aspects of healthcare in Poland |
4 |
25 |
Effective marketing department collaboration with other units |
4 |
26 |
Organization and role of marketing department of the pharmaceutical company |
4 |
27 |
Sales techniques |
8 |
28 |
Pricing strategies in pharmaceutical marketing |
4 |
29 |
Methodology of creation of a strategic plan |
16 |
30 |
Sales management |
14 |
31 |
Innovations in the pharmaceutical industry |
4 |
32 |
Presentations and public appearances in business |
6 |
|
Total |
214 |
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